Wednesday, 16 December 2009

How to begin a formal or official letter? Part II





The following examples are applicable to cover letters. Some attention grabbing lines to be used in cover letters are:
  • "During your visit to UCSB last fall, I had the pleasure of hearing you address the issue of FuelCO oil rigs off the coast of Santa Barbara''.
  • "We acknowledged and discussed my diverse background when I assisted you through the Internet; I enclose my resume for your consideration. "  
  • "Since you will soon be working on photo sessions for the Spring catalog, I have enclosed my resume and portfolio to show just how ideal my background in photography and design is for your marketing strategies."
  • "Juliette Nagy mentioned your company has opened a division of sporting goods and suggested I contact you."
  • "Your speech was inspiring, Miss Rogers. Soon I will have completed my master's in physical therapy, just in time for your entry-level openings in the PT ward."
  • "Chaim Isenberg of the Grenwich and Co. accounting firm suggested I contact you regarding opportunities in your warehouse division in Champagne."


Why are these opening lines great?  
  • Some mention names. 
  • Some connect to a common experience. 
  • Some reveal in-depth knowledge of the company involved. 
  • All show the letter writer as a person who cares enough to give time and attention to the presentation made in this self-marketing tool.
Such lines are effective because they help you to establish a connection with the addressee instantly and provides a meaningful context to your e-mails. 


Courtesy: http://www.dummies.com

No comments:

Post a Comment